You want customers and customers are on mobile. Facebook Messenger was the number two downloaded app in 2016 behind Facebook itself. The platform is growing like crazy and it's where you want to be.
A chatbot built on Facebook Messenger can help you provide excellent service to your existing customers. Combine the chatbot with Facebook's powerful advertising platform to find and bring new customers into your business.
Chatbots have a more natural, conversational feel. People comfortable with communicating through messaging have no problem chatting with bots, as long as the bot is providing something of value to them.
Here are 5 ways a Facebook Messenger chatbot can help your business.
1 - Answer Questions
A Facebook Messenger bot can give your customers answers to frequently asked questions, like your location, directions, hours and services freeing up your time to do other things.
2 - Ask Questions
A Facebook Messenger bot can be programmed to ask questions for surveys, contests, or collecting customer info. Whatever it is you want to know, a bot can ask.
3 - Share Files
A Facebook Messenger bot can send your customers images, videos, web links and more!
4 - Broadcast Messages
A Facebook Messenger bot will enable you to send important messages to all of your customers such as unexpected closings, special events and deals as they happens.
5 - Sell Stuff
Using a Facebook Messenger bot, you can offer your products or services to your customers without them having to leave Messenger.
Your chatbot should be designed to interact with your customers the same way you would. Don't think of it as just another advertising tool, but rather as an extension of you, providing valuable service and information about your business, just as you would.
Facebook ads are all the rage now. Most of the world is using Facebook and they are sharing information about themselves on Facebook. As a result, businesses are getting tons of leads from Facebook. So you decide to jump in and start running ads.
And nothing happens….
You don’t get those amazing results other businesses are getting - no new leads or customers. So like a lot of people you decide Facebook ads just don’t work for your industry and you go back to what you’ve been doing all along and getting the mediocre, but predictable, results you’ve always gotten.
In this article I will go over the top issues people run into when running Facebook ads and offer up solutions to help increase clicks, conversions and ultimately sales for your business.
Problem 1 - Nobody is clicking on the ad.
There can be a number of reasons why you’re not getting any clicks.
First, look at your offer. It may seem like a great deal to you, but if you’re not getting any clicks, it’s just might not be compelling enough to get people to click. Do a little research about what people are interested in and what kinds of deals are working for other businesses in your area and industry.
Second, your offer should match your relationship with your audience. If the audience is cold, meaning they’ve never heard of you, you’re going to have to give them more up front for free until you establish trust. Learn more about the types of campaigns you should run in my post Seven Types of Facebook Ad Campaigns.
Third, look at your targeting. Facebook allows you to do detailed targeting which means you can show your ads to only those people that match your ideal customer. Who is most likely to purchase your product or service? What is their age? Income level? Profession? Interests? The best place to find this information is looking at your existing customers. Identify your ideal customer and then use Facebook’s audience selector to target them.
Fourth, make sure your ad copy is clear and is speaking to your target audience. Use the type of language your audience would use so they can identify with your ad. Don’t speak techie language or your industry jargon. Keep your copy clear and simple. Also you can call out your target audience. (i.e... “Attn: Recently engaged Ladies” or "Hey <business type> owners!>. )
Make sure your copy isn't vague. Be specific about what they will get and give clear instructions on how they can get it. Answer the question “what’s in it for me?” Don't be cute or fancy. Confused people don’t buy.
Problem 2 - People are clicking, they are just not opting into your offer.
Are you sending people to your website or a dedicated landing page?
First, even the cleanest website (even Google) has distractions so the tendency is that people will start clicking around to see what else you have and then they forget all about why they went to your website in the first place. By the time they get back to Facebook and your ad, they’ve probably lost interest and you’ve just paid for that click.
Even if you send them to a specific product page, if there are links to other pages on your site, the chances are higher that they will click away and not go back to your product.
Always send people to a dedicated landing page featuring your offer.
Second, if you are using a dedicated landing page and you’re not getting conversions (opt-ins), make sure the page is consistent with the ad. In other words, if your ad is offering a $10 off coupon, the headline on your landing page should say - Get your $10 off coupon here.
Your landing page should tell the visitor they're in the right place to claim what offer was made in the ad and give them clear instructions on how to get it.
You have about 3 seconds to get somebody’s attention after they’ve clicked on your ad. The headline on your landing page tells them, in big, bold letters, they’re in the right place. It’s what captures their attention.
You’re landing page copy should, clearly and right away, reaffirm what they’re getting and how to claim it. If you want them to fill out a form, the form, or a button to the form, should be clearly visible just under the headline and details.
Including a video is especially good if you are trying to sell a product.
Other info such as features, benefits case studies, and testimonials about you or your product or service should be added after the opt-in button or form.
If you’re landing page is long, include another opportunity to opt in to your offer at the bottom of the page. I’ve seen some pages where the opt-in button is present in every section of the landing page.
Troubleshooting Facebook ads can be frustrating to say the least. Every industry has it’s own issues and challenges. The sweet spot is usually found by testing a combination of things, but once you find it the results can be oh-so good.
If you found this helpful, or you have any questions feel free to message me at m.me/adsbyarleen or shoot me an email to email@example.com. If you include a screenshot or link to your ad, I'm more than happy to take a look at it and give some pointers.
I’m also available for a free 30 minute session where you’ll learn actionable strategies you can implement right away. Book your session at arleenwest.youcanbook.me
Do you want to start using Facebook to get more customers but don't know where to start? If so, this post is for you.
In this post, I'm going to cover the 7 most common types of campaigns you can run, in order of difficulty. I'll spell out how you should run them to get the best results.
1. Brand Awareness - Facebook makes this easy for you, and it's inexpensive - you can do it for as little as a dollar a day. Just press the "boost post" or "promote page" button and tell Facebook who you want to see your ad and how much you want to spend. You should be running this type of campaign all the time. It builds recognition and trust in your product or service.
2. Email List Building - This is another type of campaign you should be doing all the time and it's fairly easy to put together. With this type of campaign you will need to offer some type of incentive to get people to give you their name and email address. The incentive doesn't need to be anything big - it could be a free download or a coupon for a discount. People are hip to giving their email addresses in exchange for little freebies. If what you're giving is of value to them, they'll give you their email. Just be sure to let them know you won't be spamming them all the time.
3. Booking Free Appointments - These type of campaigns are best for fitness and yoga studios or businesses who offer memberships. Offer a free trial then send people to a page where they need to give you their name, email and a phone number. Now you have their information to follow up, get them into your business and work your magic.
4. Webinar Registrations - Most people equate webinars with Internet businesses but if you run any type of seminar, you can use a webinar. The key is to have enough brand recognition or valuable content that people will want to give up their time to spend it with you learning about whatever your product or service is. Webinars are an easier sell too, because people can participate in their jammies with a glass of beer or wine, and they don't have to get a sitter for the kids. And there is usually a recording they can watch later if they can't make the live webinar, or have to leave early.
5. Book Paid Appointments - And by appointment, I mean getting them into your business. So for a restaurant it might be offering a free appetizer with dinner. For a spa it might be a free upgrade when they book before a certain time. You could also offer some reward or perk to your existing customers when one of their friends books an appointment with you.
6. Meet in Person - This is the seminar or "free consultation" and it's difficult to get results for. First off, people know it's a sales call. Second, you are asking for people's time which these days is in pretty high demand for all of us. To be successful with this type of campaign, you are going to have to give away a lot of value during the appointment.
7. Purchase Online - The most difficult type of campaign to run is to get someone to purchase online. You need to clearly convey the benefit of your product or service AND you need to have established trust with your audience. The more expensive your product or service, the more time you have to spend with your audience. What's more is people may know the benefit and they may trust your company, but they are waiting for the right deal before they'll pull out their wallet.
So there you have it! The 7 most common types of campaigns you can run on Facebook. If you have any questions or need clarification, email me directly or send a message to my Facebook page at m.me/adsbyarleen
If you don't know how to create a CSV file, check out my tutorial How to Create a CSV File in Excel
I've been working in Windows for years, but I'm also a ardent Google junkie. And of course I own an iPhone and an iPad so my challenge has always been to have a computer that could communicate with them all seamlessly. Or at least be able to access everything from each device in some central location on the web.
My Windows laptop has been out of commission for the past couple of weeks, it needs a new CPU fan. While I wait for the part (yes, I'm going to repair it myself) I've been alternating between using my daughter's Windows desktop and her brand new Chromebook. Not wanting to install all of my stuff onto somebody else's computer I've been looking for ways to run all of my usual stuff from the cloud.
To be truthful, I transitioned to Google Docs and Sheets a long time ago. Even Microsoft offers Office Online for free when I need to use Excel for something Sheets won't do, but that's rare. So I've been doing most of my computing in the cloud anyway.
My last two holdouts have been Adobe Photoshop and Quark Xpress.
I know a lot people have transitioned from Quark Xpress to Adobe InDesign. I really don't do much print design anymore so it seems silly to pay to upgrade, or learn a new software that I use only sporadically. If Quark offered something in the cloud I'd probably use it, if only to open my old designs.
For my purposes, Canva has been working out just fine as a replacement. I created a handsome brochure last week with it. Canva is simple to use, has tons of free templates and elements and when the time comes that I want or need more, I can pay for it.
Adobe has the Creative Cloud but unfortunately, you still have to download the apps to your computer to use them. There is a free version of Photoshop Online but it is extremely limited. I do hope Adobe plans to make all of their programs available in the cloud at some point because I love Photoshop but there are other decent image editors available... for free. One being Pixlr
Adobe is releasing six of it's Android Creative Cloud Apps to Chromebooks according to this article from Engadget which is what inspired me to write this blog post. It's exciting to read that I'll be able to install a version of Photoshop on a Chromebook. That gives me options when the time comes to start looking for a new computer.
I'd still like all of my apps to live in the cloud and just have my files available locally. But having Creative Cloud apps on Chromebooks is a step in the right direction.