With Labor Day right around the corner, the holidays may be the last thing you want to think about. That’s right – the holidays already! But the sooner you get started making your holiday marketing plans, the more likely your efforts will be successful.
This article maps out the timeline of when you should implement specific parts of your strategy.
September is the time you should decide on which products or services you want to promote during the holidays. Determine your pricing structure, including discounts you plan to give and when you plan to give them.
Gather or create content for your products or services, including text, images and video. Keep in mind if you’re selling a product, a video demonstration is worth a thousand words.
You should be running brand awareness campaigns throughout the year, but if you’re not, now is the time to start boosting a few posts so your brand is recognized when people are ready to buy. Create a schedule for when you’ll start promoting specific items and when you’ll offer discounts.
You’ll want to have your planning finished by the end of September, so start early!
With the holidays just around the corner, people are starting to actively looking for gift ideas. Now is the time to start ramping up your marketing and showing your offerings.
Grow your following and customer list by encouraging people to sign up for sneak peeks, discounts and special announcements. This also helps fuel anticipation. Many people
By the end of the month, you want to begin to drive sales to existing customers with targeted ads and emails and start gearing up for November.
By mid-November, people are getting into the spirit and most are actively looking to purchase. Step up the efforts to drive sales with targeted ad and regular emails to your base. Your marketing schedule should be in full swing with emails and social media posts going out daily.
Start using holiday themed art and music in your materials. Sure lots of people complain about the holiday stuff coming out early, but used strategically it can be a powerful way to remind people the holidays are coming and they don’t want to be frantically looking for last minute gifts.
Start advertising Black Friday or Cyber Monday deals in early November. Remember all those people who signed up for the sneak peeks back in October? Now is the time to cash in!
December is a continuation of November. Send emails and social posts going at least daily. Create urgency by offering guaranteed delivery if they order by a certain date. Get creative with small items people can get quickly and inexpensively for last minute gifts and stocking stuffers.
A few points to remember…
Use first names in your emails and messages to personalize your campaigns and draw your customers in. Everybody loves to feel special.
Develop a fun theme around your brand to create a buzz (remember “Elf Yourself?”).
Be consistent! Post and send regularly so your customers know what to expect. Make your plan, stick to it and have a fun and profitable holiday season!